The traditional marketing model was to get as many eyeballs on your own product or service’s message as you possibly can and hope that a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are types of these traditional advertising methods. These conventional forms of marketing are no more effective as many consumers have grown to be blind to the ‘one way’ messaging. The message has been overdone and people no longer trust advertisers. A recent survey discovered that only 14% of people trust ads while 76% of people trust consumer recommendations. Accordingly, more marketers began seeking alternative methods to connect with potential consumers.
Making money online was originally made popular through the use of Websites and optimizing those sites through SEARCH ENGINE OPTIMISATION (SEO) techniques. While still an advisable strategy, SEO has been updated by Web 2 2.0 strategies, such as for example social media marketing. Social media marketing is when companies utilize Web 2 2.0 platforms, such as blogs, social networking sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) along with other emerging online marketing tools. The benefit of web 2 2.0 platforms versus traditional means of advertising, and even traditional website marketing, is that it involves ‘two-way communication’, where users are empowered to create content and businesses are incentivized to communicate with their customers.
The times of broadcasting your product or services message out to the masses and longing for a response are gone. People don’t want to obtain nameless, faceless companies. Not merely are consumers paying attention to the ‘man behind the curtain’, but they also need to know what others are saying about your product or service. A recent study concluded that 80% folks Internet using moms were influenced by word-of-mouth from friends and family when coming up with a purchase decision. No other media platform allows for small businesses to benefit from consumer word of mouth advertising like social media marketing.
Benefits Of SOCIAL MEDIA
Increased New Customer Acquisitions – The main advantage of social media marketing is that you will have the opportunity for connecting with networks of potential customers that you would otherwise struggle to come across utilizing other conventional marketing techniques and also SEO.
Word of Mouth Marketing- Word of mouth marketing has always been the most influential solution to generate sales. With social media marketing, you are able to create raving fans who’ll voluntarily promote your product and services with their networks of friends. Of course, if your product or service is poor, you may suffer the reverse great things about this.
Brand Awareness – Branding your organization using social media marketing is a lot simpler, faster, and less costly to achieve than the traditional advertising medium as well as website marketing.
Customer Retention – Web 2 2.0 platforms are the perfect places to communicate with your customers about services, special promotions, or merely to educate them on your business. Through Premium Vacation Packages , FREE communication, it is possible to keep your company before your customer’s eyeballs that may in turn lead to repeat business and referrals. Remember, the main element to this kind of communication is usually to be content rich; avoid these avenues to pitch your service or product.
Rapid Results – The effective and successful implementation of a social media marketing plan will create almost instant results for the business. This increase could be quantified through increased site traffic, increased lead acquisition, and ultimately more sales. Unlike radio or TV ads, where your visitors disappear once the ads set off air, these blogging platforms 2.0 platform benefits will continue long-term given that the communication and updating of one’s social media marketing presence is maintained.